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Global Expansion Handbook

Direct Export

Sell goods from your home entity directly to overseas buyers

Definition

The company sells from its home entity as exporter, contracting with overseas importers without setting up a local entity.

Suited for

  • First test of an overseas market
  • Standardised industrial and consumer goods
  • Early stage with irregular orders

Common legal structures

  • Home-country exporter
  • Overseas importer of record

Preparation

  • Confirm HS codes
  • Check import licences, certification and labelling in the target country
  • Agree Incoterms and payment terms

Limitations

  • Limited access to end customers
  • Importer eligibility usually sits with the buyer

Tax notes

  • Import duties and import VAT/GST typically fall on the importer depending on Incoterms
  • Watch for permanent establishment risk if staff work locally for long periods

Key risks

  • FX and collection risk
  • Clearance delays from origin or certification non-compliance
  • Export control and sanctions compliance

Steps

  1. 1Select market and product
  2. 2Check market access and certification
  3. 3Find and vet importers
  4. 4Sign contract and payment terms
  5. 5Arrange logistics and customs
  6. 6Collect payment and after-sales